I view design as an evolving process in which the client and the designer collaborate to find the best solution for the problem at hand. Just as nature has gone through evolution over billions of years, design should follow the rules set forth by this process.
A principle that I always work with in mind:
Good design = evolving design
With that being said, let’s jump into a high level view of my design process.
The first step is to get all the data “on the table,” same as you would with any engineering, business, or other type of problem before trying to create a solution. This is done through asking the client questions, getting to know their customers, gathering market data, researching competitors, or whatever the problem calls for.
After gathering all of the data, we can sort through it and run through the following items:
Your brand is the foundation of all content for your business. Now that we have all of the data sorted, we can start to align your brand and prep for the “Build” stage of the process.
Now that we have everything in place, we can start designing the solution.
Just as I mentioned before, good design = evolving design. This means that there will be a few iterations in order to get to build a solution for the problem.
Once we’ve developed a fitting solution to the problem, its time to publish and share all assets that were created during the design process.
If you are looking for a designer, I’d love to hear about what work you are looking to have done. Feel free to reach out: hello(at)danstrangfeld.com
The Problem Slide help investors gain clarity on what the problem is that you are solving and why the problem should be solved in the first place. This slide typically includes; an overview of the problem, the impact of the problem, and potentially your personal connection to the problem. The Problem Slide is traditionally located after the Intro Slide.
The Intro slide is where you introduce your business at a “mission statement” level in order to prime investors’ brains. It should include; your company name, logo, mission statement, and potentially contact info of the primary contact. This is the first slide in the deck.
The Why Now Slide is built to make it clear why this business/solution should be built and launched at the current moment in time. It typically includes; Quantified metrics and/or facts/logic as to why now is the right time. The Why Now Slide can be placed either after you introduce your solution or just before you introduce your solution.