April 26, 2022
Entrepreneurship
Blog post read time icon
2
 min read

Pitch Deck Handbook: Competitive Advantage Slide

TLDR

The Competitive Advantage Slide (Also can be referred to as “Moat”) is a place to sum up the reasons why competitors can’t beat you right now or in the future. It can contain content such as; patents, market capture, etc. Typically it is located after the Traction Slide or the Business Model Slide.

Competitive Advantage (Moat) Slide Example

Purpose of the Competitive Advantage Slide

After you introduce your world changing solution, the question of “why can’t someone just copy them” will pop into investor’s heads.

Something that you should be thinking about when building your deck is what questions will be triggered by the content that you are presenting. A big part of your job is to answer those questions before they even leave the investor’s mouth.

The purpose of the Competitive Advantage Slide is to provide a summary of what your competitive advantage / moat is which competitors will have a hard time getting around.

Info and Content to Include

Can be included in the Competitive Advantage Slide:

  • Patents
  • Market differentiation
  • etc. (Anything that proves you have a “moat” around your business and how will continue to grow that moat)

Competitive Advantage Slide Locations in a Pitch Deck

Potential Locations:

Find more slides and learn more about the Pitch Deck Handbook here.


Get an email for new posts

Other articles

New Zealand Sunday Morning

Streetside classic homes in Queenstown, New Zealand. Simplicity speaks.

Read time icon
3
 min read

Getting the Most out of College as an Entrepreneur

College is one of the best times in your life to get started in entrepreneurship. Why? Time, freedom, and free resources. I spent my time in college as an entrepreneur falling face first, making mistakes time and time again. From creating a free food locator for students on campus, to a marketplace for popup stores, these experiences are still some of the most valuable to me today. I utilized college in a nontraditional way compared to that of an average college student and I encourage you to do the same. From my four years in undergrad at the University of Colorado Boulder, I look back on how I personally approached taking my first steps into entrepreneurship and break out a few lessons that will hopefully help you on your journey...

Read time icon
3
 min read

How to Make Your Startup look like a Fortune 500 Company

Everyone loves great design whether they know it or not. At the core, design passively influences decision making which means that your designs can determine your business’s fate. Bold claim? Nope. Think about it like this: you are researching the best CMS software for your sales team and run across a startup that claims to have the best CMS product that has EVER been invented because of its advanced machine learning, AI, and (insert cliche startup tech here). BUT, their website, marketing materials, and branding look like they've hired an intern, blindfolded them, and promoted them to lead designer. Subconsciously, you’ve immediately judged the quality of this startup’s product as soon as you’ve seen how they present themselves through...

Read time icon
8
 min read