April 26, 2022
Entrepreneurship
Blog post read time icon
2
 min read

Pitch Deck Handbook: Competitive Advantage Slide

TLDR

The Competitive Advantage Slide (Also can be referred to as “Moat”) is a place to sum up the reasons why competitors can’t beat you right now or in the future. It can contain content such as; patents, market capture, etc. Typically it is located after the Traction Slide or the Business Model Slide.

Competitive Advantage (Moat) Slide Example

Purpose of the Competitive Advantage Slide

After you introduce your world changing solution, the question of “why can’t someone just copy them” will pop into investor’s heads.

Something that you should be thinking about when building your deck is what questions will be triggered by the content that you are presenting. A big part of your job is to answer those questions before they even leave the investor’s mouth.

The purpose of the Competitive Advantage Slide is to provide a summary of what your competitive advantage / moat is which competitors will have a hard time getting around.

Info and Content to Include

Can be included in the Competitive Advantage Slide:

  • Patents
  • Market differentiation
  • etc. (Anything that proves you have a “moat” around your business and how will continue to grow that moat)

Competitive Advantage Slide Locations in a Pitch Deck

Potential Locations:

Find more slides and learn more about the Pitch Deck Handbook here.


Get an email for new posts

Other articles

Pitch Deck Design Principles

Just like anything, good design becomes possible for anyone to achieve once they understand a few fundamentals. In this post, I’m going to walk you through the fundamentals that I use to design pitch decks. This post will only focus on the design aspect of decks, not what to include, how to pitch, etc. There are already many great resources out there to learn those skills. I think simplicity is best so I’ve narrowed things down into 4 main principles which each contain a few sub-points within them. With that being said, let's start with...

Read time icon
4
 min read

Days of Life: 002

Raw photos straight from the phone. No filters. No edits. Just life.

Read time icon
2
 min read

Entrepreneur House: Year 1 in Review

Back in January of 2018, a group of friends and myself gathered to talk about what we could do to help and connect entrepreneurial students here at CU Boulder. We came up with tons of ideas from an online map that helped people meet up around campus to renting a house purely for entrepreneurs. Emails were sent out to groups and various schools on campus to figure out if students were looking to get into entrepreneurship or just to be involved in a community of driven people. In the end, the plans all revolved around one core idea: Surround yourself with people who push you to be better on a daily basis. We weren't only aiming for the purebred entrepreneur. We wanted to include anyone who strives to improves themselves day after day in...

Read time icon
4
 min read