January 12, 2020
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Lima, Peru


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How to Make Your Startup look like a Fortune 500 Company

Everyone loves great design whether they know it or not. At the core, design passively influences decision making which means that your designs can determine your business’s fate. Bold claim? Nope. Think about it like this: you are researching the best CMS software for your sales team and run across a startup that claims to have the best CMS product that has EVER been invented because of its advanced machine learning, AI, and (insert cliche startup tech here). BUT, their website, marketing materials, and branding look like they've hired an intern, blindfolded them, and promoted them to lead designer. Subconsciously, you’ve immediately judged the quality of this startup’s product as soon as you’ve seen how they present themselves through...

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Pitch Deck Handbook: Roadmap Slide

The Roadmap Slide helps investors gain clarity on where you have been, where you are, and where you are going with your company. This slide should include a timeline with; What you have done, what you are doing, what you will be doing, and simplistic date ranges in which these things will happen in. Typically, the Roadmap Slide is either located after the Market Slide or after the Traction Slide.

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Pitch Deck Design Principles

Just like anything, good design becomes possible for anyone to achieve once they understand a few fundamentals. In this post, I’m going to walk you through the fundamentals that I use to design pitch decks. This post will only focus on the design aspect of decks, not what to include, how to pitch, etc. There are already many great resources out there to learn those skills. I think simplicity is best so I’ve narrowed things down into 4 main principles which each contain a few sub-points within them. With that being said, let's start with...

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