The Intro slide is where you introduce your business at a “mission statement” level in order to prime investors’ brains. It should include; your company name, logo, mission statement, and potentially contact info of the primary contact. This is the first slide in the deck...
First things first, you need to prime investors brains for what you are about to present to them. The intro slide is where you do this right off the bat. It’s the first thing that investors will see that “represents” your company on the deck so make sure it grabs their attention.
The purpose of the Intro Slide is to set up the story of your deck.
Find more slides and learn more about the Pitch Deck Handbook here.
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The Competitive Advantage Slide (Also can be referred to as “Moat”) is a place to sum up the reasons why competitors can’t beat you right now or in the future. It can contain content such as; patents, market capture, etc. Typically it is located after the Traction Slide or the Business Model Slide.
The Problem Slide help investors gain clarity on what the problem is that you are solving and why the problem should be solved in the first place. This slide typically includes; an overview of the problem, the impact of the problem, and potentially your personal connection to the problem. The Problem Slide is traditionally located after the Intro Slide.