May 1, 2022
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Pitch Deck Handbook: Traction Slide


The Traction Slide should show what your company has achieved so far such as sales, users, growth, etc. It should include any metric that relates to your company’s traction. Typically, it is located after your Business Model Slide or Competitive Advantage Slide.

Purpose of the Traction Slide

9 times out of 10, traction is a critical key in getting an investor to write a check to your company. The traction slide displays the key achievements that you have so far in your company such as sales, users, growth, etc. It should show how your solution has been validated in the marketplace.

The purpose of the traction slide is to build both credibility in your team’s execution quality and clarity in what you have done so far.

Info and Content to Include

Can be included in the Traction Slide:

  • Sales
  • Users
  • Signups
  • Growth Rate
  • Partnerships
  • Letters of Intent
  • Pilot Programs
  • etc. (Anything that proves traction)

Traction Slide Locations in a Pitch Deck

Potential Locations:

Find more slides and learn more about the Pitch Deck Handbook here.

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