The Traction Slide should show what your company has achieved so far such as sales, users, growth, etc. It should include any metric that relates to your company’s traction. Typically, it is located after your Business Model Slide or Competitive Advantage Slide.
9 times out of 10, traction is a critical key in getting an investor to write a check to your company. The traction slide displays the key achievements that you have so far in your company such as sales, users, growth, etc. It should show how your solution has been validated in the marketplace.
The purpose of the traction slide is to build both credibility in your team’s execution quality and clarity in what you have done so far.
The Why Now Slide is built to make it clear why this business/solution should be built and launched at the current moment in time. It typically includes; Quantified metrics and/or facts/logic as to why now is the right time. The Why Now Slide can be placed either after you introduce your solution or just before you introduce your solution.
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