The Traction Slide should show what your company has achieved so far such as sales, users, growth, etc. It should include any metric that relates to your company’s traction. Typically, it is located after your Business Model Slide or Competitive Advantage Slide.
9 times out of 10, traction is a critical key in getting an investor to write a check to your company. The traction slide displays the key achievements that you have so far in your company such as sales, users, growth, etc. It should show how your solution has been validated in the marketplace.
The purpose of the traction slide is to build both credibility in your team’s execution quality and clarity in what you have done so far.
The Competitive Advantage Slide (Also can be referred to as “Moat”) is a place to sum up the reasons why competitors can’t beat you right now or in the future. It can contain content such as; patents, market capture, etc. Typically it is located after the Traction Slide or the Business Model Slide.
The Business model slide is where you help investors gain clarity on how you make money. It includes; revenue models, unit economics, and who you are selling to. This slide is typically placed after the Solution Slide or the Why Now Slide.
The Solution Slide is where you show what your solution is and how it addresses the problems listed in your Problem Slide. It typically includes the name of the solution, visual depictions of the solution, a description, and lists how the solution addresses the problem(s) that were listed. This slide is placed after the Problem Slide or after the Existing Solutions Slide.