The Traction Slide should show what your company has achieved so far such as sales, users, growth, etc. It should include any metric that relates to your company’s traction. Typically, it is located after your Business Model Slide or Competitive Advantage Slide.
9 times out of 10, traction is a critical key in getting an investor to write a check to your company. The traction slide displays the key achievements that you have so far in your company such as sales, users, growth, etc. It should show how your solution has been validated in the marketplace.
The purpose of the traction slide is to build both credibility in your team’s execution quality and clarity in what you have done so far.
The Financials slide serves as a benchmark for where your company is estimated to financially headed over the next few years. It should include: A 3 to 5 year projection including your break even point along with revenue, expenses, and net profit. The Financials Slide typically is placed after your Market Slide or Roadmap Slide...
The Roadmap Slide helps investors gain clarity on where you have been, where you are, and where you are going with your company. This slide should include a timeline with; What you have done, what you are doing, what you will be doing, and simplistic date ranges in which these things will happen in. Typically, the Roadmap Slide is either located after the Market Slide or after the Traction Slide.