December 27, 2018
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New Zealand Sunday Morning

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How to Make Your Startup look like a Fortune 500 Company

Everyone loves great design whether they know it or not. At the core, design passively influences decision making which means that your designs can determine your business’s fate. Bold claim? Nope. Think about it like this: you are researching the best CMS software for your sales team and run across a startup that claims to have the best CMS product that has EVER been invented because of its advanced machine learning, AI, and (insert cliche startup tech here). BUT, their website, marketing materials, and branding look like they've hired an intern, blindfolded them, and promoted them to lead designer. Subconsciously, you’ve immediately judged the quality of this startup’s product as soon as you’ve seen how they present themselves through...

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Pitch Deck Handbook: Problem Slide

The Problem Slide help investors gain clarity on what the problem is that you are solving and why the problem should be solved in the first place. This slide typically includes; an overview of the problem, the impact of the problem, and potentially your personal connection to the problem. The Problem Slide is traditionally located after the Intro Slide.

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Pitch Deck Handbook: Market Slide

The Market Slide is designed to make the solution’s market opportunity clear to investors. It should include; TAM, SAM, SOM, and CAGR. The Market Slide is typically located after the Traction Slide or the Why Now Slide.

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