May 23, 2022
Entrepreneurship
Blog post read time icon
2
 min read

Pitch Deck Handbook: Market Slide

TLDR

The Market Slide is designed to make the solution’s market opportunity clear to investors. It should include; TAM, SAM, SOM, and CAGR. The Market Slide is typically located after the Traction Slide or the Why Now Slide.

Example Market Slide

Purpose of the Market Slide

Now that you’ve made your problem, solution, business model, and why now clear, you need to paint the “big picture” opportunity. This is what you should be aiming to do with a market slide.

The purpose of the market slide is to paint a big picture of the total market opportunity as well as the point where the company will begin to penetrate that market.

Info and Content to Include

Should be included in the Market Slide:

Can be included in the Market Slide:

Market Slide Locations in a Pitch Deck

Potential Locations:

Find more slides and learn more about the Pitch Deck Handbook here.

Get an email for new posts

Other articles

Pitch Deck Handbook: Team Slide

The Team Slide is the most important slide in your deck because it is where you need to show why you are the team to build this company. It should include; each team member, their info (name, photo, position), reasons/data as to why they should be on the team, and potentially your advisors (can be broken out into a second slide). The Team Slide is typically located before the Ask Slide or after the Intro Slide...

Read time icon
2
 min read

Pitch Deck Handbook: Problem Slide

The Problem Slide help investors gain clarity on what the problem is that you are solving and why the problem should be solved in the first place. This slide typically includes; an overview of the problem, the impact of the problem, and potentially your personal connection to the problem. The Problem Slide is traditionally located after the Intro Slide.

Read time icon
2
 min read

Getting the Most out of College as an Entrepreneur

College is one of the best times in your life to get started in entrepreneurship. Why? Time, freedom, and free resources. I spent my time in college as an entrepreneur falling face first, making mistakes time and time again. From creating a free food locator for students on campus, to a marketplace for popup stores, these experiences are still some of the most valuable to me today. I utilized college in a nontraditional way compared to that of an average college student and I encourage you to do the same. From my four years in undergrad at the University of Colorado Boulder, I look back on how I personally approached taking my first steps into entrepreneurship and break out a few lessons that will hopefully help you on your journey...

Read time icon
3
 min read