The Market Slide is designed to make the solution’s market opportunity clear to investors. It should include; TAM, SAM, SOM, and CAGR. The Market Slide is typically located after the Traction Slide or the Why Now Slide.
Now that you’ve made your problem, solution, business model, and why now clear, you need to paint the “big picture” opportunity. This is what you should be aiming to do with a market slide.
The purpose of the market slide is to paint a big picture of the total market opportunity as well as the point where the company will begin to penetrate that market.
Should be included in the Market Slide:
Can be included in the Market Slide:
The Existing Solutions Slide shows how existing solutions/competitors fail to solve the problem(s) you mentioned. It should include; examples of current solutions/competitors along with how or why those solutions/competitors are failing to solve the problem. The Existing Solutions Slide typically comes after the Problem Slide or Why Now Slide.
The Why Now Slide is built to make it clear why this business/solution should be built and launched at the current moment in time. It typically includes; Quantified metrics and/or facts/logic as to why now is the right time. The Why Now Slide can be placed either after you introduce your solution or just before you introduce your solution.
The Business model slide is where you help investors gain clarity on how you make money. It includes; revenue models, unit economics, and who you are selling to. This slide is typically placed after the Solution Slide or the Why Now Slide.