The Market Slide is designed to make the solution’s market opportunity clear to investors. It should include; TAM, SAM, SOM, and CAGR. The Market Slide is typically located after the Traction Slide or the Why Now Slide.
Now that you’ve made your problem, solution, business model, and why now clear, you need to paint the “big picture” opportunity. This is what you should be aiming to do with a market slide.
The purpose of the market slide is to paint a big picture of the total market opportunity as well as the point where the company will begin to penetrate that market.
Should be included in the Market Slide:
Can be included in the Market Slide:
Find more slides and learn more about the Pitch Deck Handbook here.
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The Business model slide is where you help investors gain clarity on how you make money. It includes; revenue models, unit economics, and who you are selling to. This slide is typically placed after the Solution Slide or the Why Now Slide.
The Competitive Advantage Slide (Also can be referred to as “Moat”) is a place to sum up the reasons why competitors can’t beat you right now or in the future. It can contain content such as; patents, market capture, etc. Typically it is located after the Traction Slide or the Business Model Slide.