The Pitch Deck Handbook is for anyone who is looking to build a pitch deck for raising money for their startup or idea. It will cover each “typical” slide found in a pitch deck in detail to give you an in depth look at how to build a great deck, slide by slide.
Keep in mind, every startup is different so you might not include some of the slides talked about or you might include ones that aren’t discussed at all in this series.
If you need help designing your pitch deck, please reach out: email@example.com
Disclaimer: There are many things that go into being able to successfully raise money beyond your pitch deck. Your slides are just what sum everything up about your startup into a simple package that will hopefully convince investors to write you a check.
Before we dive into each slide, I first want to introduce some principles that are important to keep in mind when building a deck. These principles should be thought about in each and every slide you create. Remember; Clarity, Credible, and Cohesive.
This is a saying coined by Rob Dyrdek who built the Dyrdek Machine amongst many other companies. I personally think it perfectly sums up what you need to think about in a pitch deck. Without clarity, how will someone ever write you a check?
A few core areas that investors will need to be able to obtain clarity in:
Not only do you need to know what you are talking about, but investors need to be convinced of it as well.
You need credibility in everything that you put in the deck, but make sure to really cover the following areas:
Remember, investors are likely starting from ground 0 of what your company does. Just like a good book, your deck should paint a clear picture about your business in a linear fashion.
You’ll need to we’ve your points together in a manner that makes the information presented build on itself.
For example: Talk about a problem that needs to be solved, then introduce your solution and talk about exactly how it solves the problem that you listed before.
Each post in this series will cover one slide type that is typically included in a pitch deck. Within the post, we will cover:
Slides to be included in this handbook:
The Team Slide is the most important slide in your deck because it is where you need to show why you are the team to build this company. It should include; each team member, their info (name, photo, position), reasons/data as to why they should be on the team, and potentially your advisors (can be broken out into a second slide). The Team Slide is typically located before the Ask Slide or after the Intro Slide...
The Closing Slide is where you provide your contact information for investors to use. It should contain; Your company info, company website, the primary contact’s info, and the primary contact’s email + phone number. It is always located just before your Index Slides.
The Ask Slide is where you present the details about your fundraise and what the investment money will help you accomplish. On this slide, you should include; the amount you are raising, the runway it provides, the raise details, and the milestones that you are going to achieve with this money. The Ask slide is located just before your Closing Slide.