The Why Now Slide is built to make it clear why this business/solution should be built and launched at the current moment in time. It typically includes; Quantified metrics and/or facts/logic as to why now is the right time. The Why Now Slide can be placed either after you introduce your solution or just before you introduce your solution.
Market timing is crucial for a successful business. You must show investors why building and releasing your solution now is the right time to do so.
For example, you wouldn’t want to release a wireless charger targeted at the average consumer with a phone when wireless charging has just been invented.
The purpose of the Why Now Slide is to illustrate why you are building your company now based on changing markets, technologies, etc.
Find more slides and learn more about the Pitch Deck Handbook here.
The Existing Solutions Slide shows how existing solutions/competitors fail to solve the problem(s) you mentioned. It should include; examples of current solutions/competitors along with how or why those solutions/competitors are failing to solve the problem. The Existing Solutions Slide typically comes after the Problem Slide or Why Now Slide.
The Closing Slide is where you provide your contact information for investors to use. It should contain; Your company info, company website, the primary contact’s info, and the primary contact’s email + phone number. It is always located just before your Index Slides.
Everyone loves great design whether they know it or not. At the core, design passively influences decision making which means that your designs can determine your business’s fate. Bold claim? Nope. Think about it like this: you are researching the best CMS software for your sales team and run across a startup that claims to have the best CMS product that has EVER been invented because of its advanced machine learning, AI, and (insert cliche startup tech here). BUT, their website, marketing materials, and branding look like they've hired an intern, blindfolded them, and promoted them to lead designer. Subconsciously, you’ve immediately judged the quality of this startup’s product as soon as you’ve seen how they present themselves through...