The Problem Slide help investors gain clarity on what the problem is that you are solving and why the problem should be solved in the first place. This slide typically includes; an overview of the problem, the impact of the problem, and potentially your personal connection to the problem. The Problem Slide is traditionally located after the Intro Slide.
I’d argue that the core reason of starting a business is to solve a problem that is either unsolved or is currently solved poorly. With that being said, you need to talk about what problem you are solving and why it needs to be solved in the first place.
Depending on the problem and how you format the story of your deck, this can be done through one or multiple slides.
The purpose of the Problem Slide(s) is to help investors gain clarity on the problem that you are solving and why it should be solved.
The Business model slide is where you help investors gain clarity on how you make money. It includes; revenue models, unit economics, and who you are selling to. This slide is typically placed after the Solution Slide or the Why Now Slide.
The Traction Slide should show what your company has achieved so far such as sales, users, growth, etc. It should include any metric that relates to your company’s traction. Typically, it is located after your Business Model Slide or Competitive Advantage Slide.