The Problem Slide help investors gain clarity on what the problem is that you are solving and why the problem should be solved in the first place. This slide typically includes; an overview of the problem, the impact of the problem, and potentially your personal connection to the problem. The Problem Slide is traditionally located after the Intro Slide.
I’d argue that the core reason of starting a business is to solve a problem that is either unsolved or is currently solved poorly. With that being said, you need to talk about what problem you are solving and why it needs to be solved in the first place.
Depending on the problem and how you format the story of your deck, this can be done through one or multiple slides.
The purpose of the Problem Slide(s) is to help investors gain clarity on the problem that you are solving and why it should be solved.
Find more slides and learn more about the Pitch Deck Handbook here.
The Why Now Slide is built to make it clear why this business/solution should be built and launched at the current moment in time. It typically includes; Quantified metrics and/or facts/logic as to why now is the right time. The Why Now Slide can be placed either after you introduce your solution or just before you introduce your solution.
Photos from throughout New Zealand.
The Solution Slide is where you show what your solution is and how it addresses the problems listed in your Problem Slide. It typically includes the name of the solution, visual depictions of the solution, a description, and lists how the solution addresses the problem(s) that were listed. This slide is placed after the Problem Slide or after the Existing Solutions Slide.